Latest news

Breast Awareness Event 2011

Thank you to everyone who came to our fifth Breast Awareness Event on the 22nd October 2011. Many of you came along to take advantage of the day's 10% discount which we promised to match as a donation to Breast Cancer Campaign. As a result of a very successful day, we raised an excellent total of £1,569.93 for Breast Cancer Campaign.

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Certified Lingerie Stylist 2011

Since 2008, we have been attending various training courses hosted by Van de Velde nv who are the owners and manufacturers of PrimaDonna and Marie Jo. Part of this training includes the shop being visited 2 or 3 times a year by a mystery shopper; we receive a report and are scored out of 100. We are delighted to say that we consistently score well over 90% in these reports and always attain 100% for the actual fitting service itself. Sheer Delight is now a Certified Lingerie Stylist.

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Anita Care Centre of Excellence

Sheer Delight is now an Anita Care "Centre of Excellence". In March 2011, Julie and Helen attended a two-day seminar at Anita Lingerie's headquarters in Brannenburg, Germany and production facilities in Kufstein, Austria and Bad Tölz, Germany, where the Anita Care lingerie and breast forms are made.

Anita Care lingerie promote "competence centres" that are specialist dealers recommended by Anita. These centres, including Sheer Delight, provide the highest quality in advice and products for your individual needs.

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New Spring/Summer 2011 Brands

With the new season in mind, Sheer Delight attended the Moda Fashion Show at the NEC in Birmingham on 20-22 February 2011. Here we were able to assess the new brands that we want to bring to you this Spring and Summer as well as see what our current brands have to offer for the new season.

We are very pleased to introduce Felina, Jill Ashley, HOTmilk and Boobs & Bloomers to work with our current brands. Come and see for yourself.

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New Website

Sheer Delight has been working with CProject over the last few months to develop the new website. As you may expect, we try to be different and we have focused our website on you, our most important asset - our customers. We hope that you find the website useful in finding what you want and what we can provide for you.

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Sheer Delight's Makeover

Sheer Delight was 9 years old on 2 February 2011 and had its own makeover. Following work with Metamorphosis, a visual merchandising specialist, the shop layout was re-designed, new display units installed with lighting that will showcase the new season's collections. We are very excited about the changes and hope you like the new look.

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