With the new season in mind, Sheer Delight attended the Moda Fashion Show at the NEC in Birmingham on 20-22 February 2011. Here we were able to assess the new brands that we want to bring to you this Spring and Summer as well as see what our current brands have to offer for the new season.

We are very pleased to introduce Felina, Jill Ashley, HOTmilk and Boobs & Bloomers to work with our current brands. Come and see for yourself.

Sheer Delight is now an Anita Care "Centre of Excellence". In March 2011, Julie and Helen attended a two-day seminar at Anita Lingerie's headquarters in Brannenburg, Germany and production facilities in Kufstein, Austria and Bad Tölz, Germany, where the Anita Care lingerie and breast forms are made.

Anita Care lingerie promote "competence centres" that are specialist dealers recommended by Anita. These centres, including Sheer Delight, provide the highest quality in advice and products for your individual needs.

Sheer Delight has been working with CProject over the last few months to develop the new website. As you may expect, we try to be different and we have focused our website on you, our most important asset - our customers. We hope that you find the website useful in finding what you want and what we can provide for you.

Sheer Delight was 9 years old on 2 February 2011 and had its own makeover. Following work with Metamorphosis, a visual merchandising specialist, the shop layout was re-designed, new display units installed with lighting that will showcase the new season's collections. We are very excited about the changes and hope you like the new look.